Men and women across Cheshire are being challenged to ban the booze in January to raise money for Cancer Research UK.
The charity is launching Dryathlon for the New Year and urging people across the county to sign up now before the festive season gets into full swing.
Dryathlon is Cancer Research UK’s popular fundraising campaign that invites social drinkers to take a month-long break from alcohol.
‘Dryathletes’ pledge to ditch the drink for a month and either get sponsored or donate the money they would have spent on alcohol to the charity.
An impressive 9,841 people in the North West took on the Dryathlon 2015 challenge, raising a fantastic £656,556 for life-saving research. The charity is hoping that even more men and women across the region will embrace the campaign in January 2016.
Supporters can register to take part in Dryathlon as individuals or set up a team and get their friends, colleagues or relatives involved to motivate each other along the way.
And for those who find the one month challenge a bit daunting, there’s the ‘tipple tax’ which allows Dryathletes to donate a £20 penalty for each time they fall off the wagon.
Cancer Research UK spokesperson for Cheshire Alison Barbuti said: “We’re urging men and women across Cheshire to sign up to Dryathlon now and help make January 2016 our best month yet.
Dry doesn't have to be dull
“Despite what people might think - going dry doesn’t have to be dull. We’re asking people to give up the sauce, not their social life, and there are plenty of fun ways to enjoy 31 hangover free days.
“So whatever tickles your fancy this New Year; from mischief making to cake baking, learning to knit or an excuse to get fit, we’re encouraging people to jump abroad the sober express and embrace a month with one less sin - whilst raising money to help beat cancer sooner.”
One in two people in the UK will be diagnosed with cancer at some stage in their lives, but the good news is more people are surviving the disease now than ever before. Survival rates have doubled since the early 1970s.
Alison added: “When we call time at the bar this January 1, we hope people will proudly put down their pints and get ready to take on a month of fun and frolics without the morning after regrets.
“Every pound raised by our Dryathlete heroes will help fund the charity’s life-saving research.”
To take on Dryathlon in January, visit www.dryathlon.org.