CHESHIRE Safer Roads Partnership (CSRP) has launched a new campaign to alert road users to take extra care in the darker conditions.
Drivers who are used to driving in daylight suddenly find themselves driving in the dark and they need to adapt their driving to cope with the reduced visibility.
Pedestrians and cyclists are also more at risk – it becomes harder to spot them in the dark, especially if they are wearing dark clothing.
The campaign carries a simple message, “Stay alert, stay safe”.
Postcards have been handed out across the county directing people to CSRP’s website www.mysaferroads.org.uk/content/dark-nights
where advice on how to stay safe on our roads as the nights draw in can be found.
The campaign will also feature a radio and cinema commercial which aims to reinforce the message that road users need to take extra care and stay alert.
Emma Turner, communications manager for CSRP, said: “Analysis of collision data has shown a rise in the number of collisions during the winter months. With the clocks going back this weekend and the resulting longer periods of darkness, this campaign aims to remind road users that they need to adjust their road use to stay safe this winter.”