A BALL launched the Love Frodsham campaign at the Forest Hills Hotel.
More than 130 people attended the event on Saturday, organised by companies in the community.
Jane Blair of Exclusive Event Management organised the ball, Main Street butchers H E Cowards served sirloin beef and The Cheese Shop provided a selection of cheeses.
Stationhouse Brewery brought a specially brewed beer, invitations were printed by Kestrel Image Makers, stage lighting was provided by Visulight, flowers by the Flower Shop and a cake was cooked up by Devonshire Bakery.
Love Frodsham chairman Barrie Davidson said: “The ball was a fantastic way to launch our promotional campaign. The enthusiasm and support from the businesses was amazing. So many people have donated their goods or products and there seems a real will in the town to make a difference.
“We were particularly pleased to welcome the new Cheshire West and Chester Council leader, Cllr Mike Jones, and executive member for regeneration Cllr Herbert Manley, who only took office three days before. We hope the new council will be a key partner in driving the campaign.”
More than 130 representatives from the town’s business community came together and raised nearly £2,000 to help fund the group, which is aiming to be the UK’s most visitor-friendly market town by 2012.
For further information, visit www. lovefrodsham.co.uk or attend the group’s next meeting, on Thursday, April 30, at the Castle Park Arts Centre at 6pm.