CHESTER Racecourse made a recession busting £30m in revenue for city businesses in 2011.
A record breaking 330,000 visitors flocked to the Roodee this year with each spending an average of £100 on accommodation, food, drink, shopping and leisure in Chester.
The sporting venue celebrated a glittering summer of high profile events which boasted a visit from Prince William – who played polo at the Roodee – and a Chester Rocks concert weekend headlined by Iggy Pop, The Saturdays, Taio Cruz and The Wanted.
A busy season of 14 racing fixtures and a two day business expo attended by Duke of Kent rounded an exceptional year which saw 750 staff employed on an average race day.
The racecourse is now looking to stage another major concert in 2012 and create more permanent staff.
Richard Thomas, chief executive, said: “2011 has been a great year for Chester, with a packed spring and summer of events and we are thrilled to have been part of it, making our city a great place to live and visit”.
According to figures released to The Chronicle, Chester Racecourse:
Hosted an average 22,300 visitors during all 14 fixtures this year which saw a total attendance of 310,000.
More than 27,000 people were catered for in hospitality.
Punters quaffed 12,000 jugs of Pimms and 56,000 bottles of champagne
The catering division sold 320 kg of chips and 15 stone of fresh haddock each race day.
Five couples got married at The Roodee this year
Raised £23,000 for local charities including Claire House.
Chris Brown, chief executive Marketing Cheshire, said: “The racecourse’s success is Chester’s success.
“Chester Racecourse continues to grow its business and despite the economic difficulties they are bucking the trend.
“There is a significant trickledown effect from high spend visitors into the broader Cheshire economy.”
Rob March, head of marketing and communications at Chester Racecourse, added: “The Roodee has been host to a number of special events which have all contributed to a terrific summer including the Coutts Polo and Audi Royal Polo events, and the first year of the Chester Rocks music event.
“The polo events brought celebrity, royalty and glamour to the Roodee, and an opportunity for local people to experience something new and exciting.”