HUNDREDS of pensioners in South Cheshire claim they have been short changed by the arrival of a massive DIY warehouse.
Elderly shoppers at B&Q's new store in Weston Road, Crewe, were furious to learn their 10% discount cards were no longer valid.
Members of the Northern Pensioners Association, which acts a pressure group for OAPs, took up the matter after protests were made to its Crewe and District branch.
For years Crewe pensioners took advantage of the discount scheme at the former Forge Street store.
They say it helped towards filling their gardens with flowers in the spring and stocking up with Christmas goods.
But B&Q has confirmed the scheme will not operate in its new DIY warehouse.
The NPA's Crewe secretary Hugh Emerson said: 'It is disappointing that a company as large as B&Q, which spends money advertising its price cuts, feels it has to claw back money from the elderly.
'In response to our protests, B&Q has offered a one-off 10% discount voucher which will include a free tea or coffee and cake in the café. We feel this is not good enough.'
Nationally the association is campaigning for fairer pension deals.
Mr Emerson, 61, of Ripon Drive in Wistaston added: 'Situations like this highlight the absurdity of linking pension increases to prices rather than average earnings.'
B&Q say the discount policy does not apply to its warehouse stores.
Spokesman for the Crewe store, Paul Shore said: 'It's a nationwide policy of the company that all warehouse stores no longer offer the 10% discount because in most areas of these stores prices are lower than those in superstores.'
Crewe and District Northern Pensioners Association will meet at 2pm on January 25 at Crosville Club, Chester Street, Crewe. For more information call Hugh Emerson on 01270 664 645.