SHOCKING images of the aftermath of a car crash will be used in an attempt to change young people’s attitudes towards driving.
Cheshire County Council road safety unit will be running the national For My Girlfriend campaign in schools and colleges next month.
Sixth-form students will be given Valentine cards bearing graphic photos of the carnage caused by a car crash.
A TV and radio advertising campaign will also run on local and national stations in February and are available to view on The Chronicle website www.chesterchronicle.co.uk
The shock campaign has run in other counties since 2002 and is designed to confront young male drivers with the awful prospect of killing his girlfriend who is travelling as a passenger in his car while he is driving too fast.
It is based on research showing that young drivers often cannot imagine killing themselves in a road crash, but are affected by the idea of killing or maiming someone they know.
It addresses young male drivers because the risks and dangers are greater for them than their female counterparts. More young females die as passengers than as drivers.
In 2007 at least one person under the age of 25 died every four weeks on Cheshire roads – a total of 13 devastated families.
Cheshire County Council Executive Member for Highways Cllr Eveleigh Moore-Dutton said: “This campaign is shocking, but then it is a shocking thing to kill someone in a car crash. I think it is worthwhile giving people a nasty moment to avoid nasty memories for the rest of their life.”
Cllr Moore-Dutton this week pledged her support for The Chronicle’s Too Young To Die campaign.
We are asking readers to visit www.chesterchronicle.co.uk and pledge to help us reduce the number of young fatalities on the roads.
Cllr Moore-Dutton, of Malpas, said: “I represent Broxton area and when my own children were learning to drive I used to drive along the A41 and tell them every half mile how many young people and parents had been killed on that road.
“Road safety is crucial. Lives have been destroyed by crashes and deaths that could have been prevented with just a bit of thought.
“As a county council we have tried engineering safety of the road, but at some point people have to drive responsibly according to the conditions of the road.
“I would ask young drivers to remember this is not a computer game. You don’t get another chance – once you are dead you have no more lives left.”