More than 40% of motorists who passed the interactive speed sign in Helsby between October 2 and December 3 broke the speed limit.
Of the 191,112 vehicles which passed the data-collecting device on Chester Road, 78,138 exceeded the 30pmh limit – a total of 40.9%.
Although the average speed of vehicles travelling eastbound during that period was 29.6%, the sign recorded eight which were being driven at least double the speed limit on the main thoroughfare through the village.
The highest speed was 72mph, although it is not known whether or not this was an emergency vehicle.
Helsby Parish Council, with help from a £2,000 donation from Cllr Les Ford’s discretionary fund, agreed to fund the gadget in the summer after residents expressed concerns about speeding.
Parish Cllr Terry O’Neill said he wasn’t surprised by the data and hopes it will prompt the relevant authorities to act: “Helsby has always had problems with speeding motorists and not just on the main road. We get constant complaints from residents on Robin Hood Lane, The Rock and Primrose Lane.
“We will be following a protocol by discussing this issue with both the police and Highways.
“In terms of what happens next, I would like the authorities to recognise we have a problem in Helsby.
“The question it raises with me is who has ultimate responsibility for enforcing our traffic regulations - is it the police or should Highways be offering some assistance with setting limits and possible traffic calming schemes?”
Helsby Hillside Primary School headteacher Craig Richardson is calling on drivers to abide by the limit.
“Clearly, as a school located on the main Chester Road, we feel strongly that motorists should adhere to the 30mph limit,” he said.
“Driving carefully and considerately in a busy village with two primary schools and a high school nearby is vital and saves lives.
“We always take part in the national Walk to School Week and encourage our families to walk to school. In doing so, we need people to realise that sticking to the speed limit is important.”
Mr Richardson added that he hopes the Year 6 pupils, who have recently passed their Bikeability training, will be able to cycle to school in the summer months but that is dependent on people driving observing the 30mph limit.
Angelina Wheeler, owner of Badger’s Barn Day Nursery on Chester Road, said improving the route’s safety is ‘something that is quite dear to our hearts’.
She said: “We use the road quite a lot to take our children on excursions.
“We have been here for 14 years and I have lived on Chester Road for 20 years and I used to find it extremely difficult, as a young mum, to cross the road safely.
“In that time the volume of traffic has increased and the speeds have as well.
“More than 40% of people speeding is a seriously high proportion but the sign isn’t a deterrent, it’s more of a prompt.
“We need some enforcement like speed cameras and we really want to move forward with getting a traffic light-controlled pedestrian crossing as it takes a long time for us to cross that road.”
