A £3.99 moisturiser available in shops including Asda and Boots has been hailed as a 'miracle cure' for treating eczema and psoriasis.

A number of mums have lauded the benefits of Childs Farm Baby Moisturiser on social media, with one saying it completely cleared her toddler's eczema.

Our sister paper The Mirror reports that Paige Sweeney said it had had a 'dramatic effect' on her three-year-old daughter Evie-Rae's skin, and she shared the results on Facebook.

She said countless appointments with a dermatologist and a range of different medications had failed to sort out Evie-Rae’s eczema but using the moisturiser saw fast improvement.

Paige said: “I’ve tried everything in an attempt to help Evie-Rae. She has had eczema since she was born, then when she was five weeks old she was diagnosed with a milk allergy.

Paige noticed a difference in her daughter's skin within days

“Her eczema was so painful that she didn’t sleep through the night until she was two. She was constantly scratching and bleeding.”

Desperate, Paige picked up a bottle of the moisturiser at Boots to see if it would make a difference and noticed a difference 'within days'.

“I saw the moisturising cream on the shelf in Boots and decided to give it a go. Within a matter of days I could see her skin starting to clear up. I couldn’t believe it. The NHS could save a fortune if they put it on prescription.”

The unexpected reaction prompted Paige to post on Facebook - and the before and after images ended up being shared more than 40,000 times.

As a result, Childs Farm’s founder Joanna Jensen, who launched the company in 2010 due to her own daughters’ fine hair and sensitive skin, got in touch and paid Paige and Evie-Rae a visit.

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Joanna said: “Paige and Evie-Rae’s story is not uncommon to us - but they have shown how one small change can make all the difference.

“Since Paige shared her pictures on Facebook, the moisturiser sales have skyrocketed, flying off the shelves at the rate of one bottle per minute.

“We are a small, rural business in Hampshire, competing in a space dominated by global pharmaceutical companies.

“We are constantly overwhelmed by the love and support we get for our brand from parents and their children - and all because I wanted to make bath time more fun and less itchy for my own girls!”

And Laura Gray, who has psoriasis, has also raved about the cream online.

She posted: “Needed to share this with you all. I suffer from psoriasis, have done for years.

“I get it all up my arms, neck and chest and up until yesterday only hydrocortisone cream would get rid of it, but it’s really harsh and only pharmacists can give it you."

The cream is available in Asda or Boots.