CHESTER auctioneer Peter Humphreys at Humphreys Auction House is celebrating the brand’s most successful year, for the first time selling more than 1,000 lots across the UK in a 12-month period.
The current sales total for Auction House UK stands at 1,010, with another auction still to be held before the year comes to a close.
Peter said: “2010 has been nothing short of an incredible year for Auction House: the rapid growth in lot numbers, a success rate often over 10% up on our regional competitors, and our achieved prices usually 10% above those delivered in London auction rooms.”
Last year, only two national property auctioneers broke through the 1,000 lots sold barrier, and there are only expected to be four companies achieving the same feat in 2010.
Auction House founding director, Roger Lake, said: “We were already aware that the number of properties we’re entering into our auctions put Auction House in the top four most prolific auctioneers in the country. But the real mark of any auctioneer’s success is the number of properties they actually manage to sell. And in anyone’s book, over 1,000 successful sales in a year is a phenomenal achievement.”
Auction House’s national total of 23 auction rooms means that the brand has more sales sites across the UK than any other auctioneer. Its latest office in Leicester held its first auction this month, and new auction rooms are now being launched in Northamptonshire and Sussex.
Peter Humphreys added: “We put our success down to the fact we hold local auctions run by substantial estate agents who know their area, and market auction properties to their residential applicants as well as a register of auction buyers. By comparison, other major auctioneers hold centralised auctions and mainly sell to London trade buyers.
“It’s a major point of difference that will drive us to even further success in 2011.”