A new Argos digital store has opened inside Sainsbury’s Ellesmere Port supermarket, creating 17 new jobs.

The new store opened on Friday (September 16) and brings extra choice and convenience to customers.

It will offer around 5,000 popular products for immediate pickup; 20,000 products can also be ordered to collect in store within hours and 20,000 extra products can be ordered for home delivery.

There is also be an eBay collection point so buyers can either collect their eBay purchases or arrange for Argos to deliver them.

The move comes after Sainsbury’s acquired Home Retail Group, which owns Argos and is part of its strategy to help its customers shop whenever and wherever they want.

The combination of Sainsbury’s and Argos will enable customers to shop conveniently through different online, mobile and store channels. It will also give customers more choice across different product ranges, creating the UK’s largest non-food retailer.

Manager at Sainsbury’s Ellesmere Port store, Adrian Harle, said: “Sainsbury’s has been a part of the local community for over 25 years and we are really thrilled to welcome Argos and its team Into our business.

“The new shop is great for customers, who are looking for easier, more convenient ways to shop. We’re looking forward to feedback from customers about the increased range and offer.”

Argos store manager Ian Parks said: “Over the last few weeks passers-by have been trying to get a sneak peek of the store, and they’ve all said ‘wow’.

“It’s a really convenient addition for local shoppers and will give them access to an extended range of non-food items.”

The new store is equipped for shopping in the digital age, with tablets that mirror the online shopping experience and staff on hand to help. Around half of Argos’ total sales now start online, but 80% of customers will visit one of 842 stores to pick up their goods.