More than 150 professionals from across Cheshire attended the launch of the newly formed Cheshire Professional Institutes’ Network (CPIN).
The network currently comprises the University of Chester alongside The Chartered Institute of Marketing, The Chartered Institute of Purchasing and Supply, the Institute of Leadership and Management, the Chartered Management Institute, and the Chartered Institute of Public Relations, with the opportunity of further participation from others.
The evening began with an introduction from professor Ruth Ashford, executive dean for the faculty of business, enterprise and lifelong learning, followed by a keynote lecture from Damian Hughes entitled How to Think Like Sir Alex Ferguson.
Founder of the consultancy and training business, www.liquidthinker.com , Damian is the author of six bestselling books, one of which was issued to every attendee.
He has worked closely with Sir Alex Ferguson at Old Trafford and shared his first-hand experience of the methods Ferguson applied to turn Manchester United into a trophy conveyor belt.
His lecture gave a fascinating insight into how to motivate and lead others by using real-life examples taken from the cutting edge of sport that apply in leading any top team or business, and drawing upon the inspirational qualities required from one of the greatest managers in football.
Ruth Ashford said: “It was an excellent evening and a very valuable partnership with the professional bodies which we would like to continue to develop.
“The launch is just the first of a suite of similar events which really defines the faculty’s work with industry and professional bodies and continues to raise the profile of the university.”
Jane Harrad-Roberts, managing director of marketing PRojects and vice-chairwoman of the Chartered Institute of Marketing in Cheshire, added: “On behalf of the Chartered Institute of Marketing, I’d really like to thank the University of Chester for ringing together so many professionals from different disciplines across the North West to enable us to share good practice.
“This will benefit students, businesses and the economy in the region. Damian Hughes’s lecture on leadership really struck a chord in how we can manage change better and develop individual and business success more easily.
“We look forward to supporting future events.”
Member organisations are all involved in education and continuous professional development. CPIN welcomes enquiries from other institutions, as further collaboration will enable local members to access cost effective knowledge sharing.
Enquiries about CPIN and further information about this event and the future programme can be provided by Lisa Rowe at the University of Chester; email email@example.com for details.