A CAMPAIGN to inform students about tuition fee reforms will be delivered by a marketing firm in Ellesmere Port.
Following a competitive tender process, the Department for Business, Innovation and Skills (BIS) appointed Ellesmere Port-based Event Marketing Solutions (EMS) to deliver its Student Finance Tour for the second consecutive year.
The information campaign, which raises awareness of the university tuition fee reforms being introduced from September 2012, was launched by EMS and BIS last year. In an intensive five-month tour, the campaign achieved 2,153 school events, reaching 160,418 students and parents.
This year’s tour is even more ambitious, with a wider target audience that will include Year 9 students.
EMS aims to double the activity achieved on the last tour, managing the schedule and logistics of 27 presenters to deliver more than 2,500 school events and engaging more than 410,000 students, carers and parents.
EMS recruited and trained a team of graduate presenters for the last tour, and 10 of them will return this year to take on a mentoring role as well as provide additional support and advice in the field.
A recruitment programme for the additional 17 presenters is under way.
EMS client services director Justin Isles said: “It’s fantastic to have secured this high-profile contract for the second year running.
“It’s more intense and logistically demanding this time round, but we are confident we can deliver.”