A CONFERENCE at the Carden Park Hotel near Chester on May 12-14 will see the launch of a new professional institute, dedicated to improving the quality of communication between employers and their employees across the UK.
The Institute of Internal Communication (IoIC), which will come into existence on May 13, will focus on helping organisations to achieve greater business success and profitability through enhanced communication with staff.
The IoIC’s key activities will include: raising awareness of the nature and impact of effective internal communication; increasing the body of knowledge and research available; equipping communication professionals with the skills and knowledge to deal with today’s challenges; and providing a network where practitioners can share best practice and ideas.
IoIC chairman Dominic Walters said: “There is now a large body of evidence that effective internal communication brings all kinds of concrete business benefits, ranging from reduced sick leave and staff turnover, to increased profits, quality and innovation.
“Increased awareness by many businesses of the importance of internal communication to them is one of the reasons why the time is right for the launch of the new institute.
“However, we also have to remember that many organisations still do not understand internal communication or how to go about achieving employee engagement – that is staff who are content in their work, understand their organisation’s goals and are committed to making their contribution towards achieving them.
“We aim to ‘spread the word’ to all types of organisations – public and private sector, large and small – as internal communication is important to everyone.
“One of the key factors for us in improving standards across the board is ensuring that communications professionals really add value to the business.”
The IoIC will be born out of the British Association of Communicators in Business. For further details visit the website: www.cib.uk.com
