SEARCH engine Google has recognised Mold for being one of Britain’s rural communities whose business has grown significantly due to internet use.
Across the UK, the fortunes of rural-based businesses are being transformed by the internet, and Mold has been named as one of the Rural Digital Trailblazers, ranking sixth with a 33.3% growth over the past year.
Through its online advertising service, Google has assessed the strength of online commercial activity in rural areas with populations of 13,000 and less in the UK.
The Rural Digital Trailblazers list aims to highlight that entrepreneurs needn’t be based in an industrial centre or a traditional urban hub to start or grow a business; an enterprise that uses the internet can be located anywhere.
Broncoed Uchaf Country Guest House has been chosen by Google as an excellent example of a local web-savvy guest house that has used the internet to grow their business. Polly Gowler, who runs the business, said: “We needed to get online to get customers interested in what we had to offer. Having a visible presence on google searches for accommodation in Mold definitely assists to draw people to our website and book accommodation.
“Since our website was set up, more and more people have been turning up at our door, I would recommend getting online to any business.”
Dave Hill, Mold town centre manager, added: “The internet offers another revenue stream for independent retailers to reach new and existing customers we have a local sports goods shop that has succeeded largely thanks to its online presence. If local high street businesses embrace the internet then they can have the best of both worlds.”