RETAILERS at the Chester Grosvenor Shopping Centre stepped out in pink with a selection of events to raise money for Breast Cancer research.
They showed their support for Breast Cancer Campaign’s ‘Wear it Pink’ day on October 31, with a host of fundraising activities throughout the centre.
Highlights included Build-A-Bear Workshop who ran a ‘Wear it Pink’ competition in-store for children, while Millie’s Cookies stirred up a treat for children by selling Pink Smartie cookies all day in the centre.
Fashion retailers also joined in the fun with Monsoon donating 10% of every Monsoon perfume, body lotion and body spray to ‘Wear it Pink, while Palenque offered 10% off all it’s pink jewellery.
Staff at Regis hairdressers were also awash with pink by donating £10 to ‘Wear it Pink’ from the sale of every pink GHD hair straightener bought in store.
Julie Webb, manager of the Chester Grosvenor Shopping Centre, explained: “I would like to thank all the retailers who took part in this year’s ‘Wear it Pink’ day. The event went down a treat with shoppers joining in the fun of the day and kindly donating vital funds for Breast Cancer Research.”
‘Wear it Pink’ is the UK’s original and biggest pink day, with participants all over the country daring to wear pink and donate £2 to Breast Cancer Campaign. The charity has raised more than £9.7m to date and in 2008 is looking to raise £3.5m in one day.