Technology specialist Currys PC world is closing its city centre store in line with the parent company’s strategy of concentrating on out-of-town sites.

The decision to close a number of high street locations follows last year’s merger between Dixons, the former owner of Currys, and Carphone Warehouse.

Customers are being redirected to out-of-town sites like the Currys PC World Mega store on the Deva Retail Centre at the Greyhound Retail Park which are being upgraded with the product range increased.

Dixons Carphone Group spokesman Ben Lovett confirmed the Chester city centre store will shut on Saturday February 7. A closing down sale is ongoing.

Talks are currently taking place with the 14-strong workforce. New roles are being sought within the business for everyone affected and the vast majority have already been offered positions at the Chester Mega store or elsewhere.

The Chester city centre store was opened by Chester Town Crier David Mitchell in 2010 in a large unit previously occupied by fashion retailer USC, which moved to premises in Foregate Street.

The unit, under the new brand of Republic, was shut by parent company Sports Direct last year but was quickly taken over by Poundworld.

Sports Direct has also closed its Field and Trek outdoor store in Bridge Street.

On the plus side, Sports Direct is opening a large store, under that name, in the Grosvenor Shopping Centre, located on top of a new TX Maxx.

At the Forum Shopping Centre, the Food & Freezer outlet did not last but bargain store B&M appears to be thriving.

Coffee shops are also booming with another Costa, this time inside Primark. Caffe Nero in Eastgate Street is undergoing a refurbishment.