ICONIC British handbag and accessories brand Lulu Guinness opened the doors of its first store outside London at Cheshire Oaks on Monday.
Renowned for witty, unique handbags and accessories, the Lulu look will be available to shoppers with savings of up to 60% at the designer’s first outlet store.
Since launching in 1989, Lulu Guinness handbags have fast become sought-after collectables.
Influenced by retro glamour and modern chic, Lulu Guinness has an ever-expanding list of celebrity fans, including Dita von Teese, Helena Bonham Carter, Katy Perry, Sienna Miller and Agyness Deyn.
The Cheshire Oaks Designer Outlet store, covering 712sq ft, will stock Lulu’s classic handbags as well as umbrellas, key rings and costume jewellery.
As with all her stores, Lulu Guinness OBE has personally designed the shop fit to ensure it’s the perfect showcase for her collections.
Brian Handley, centre manager at McArthurGlen Cheshire Oaks, said: “Lulu’s handbags and accessories have a wonderful British eccentricity about them.
“She expertly mixes modern shapes with pop-art motifs to create quirky pieces that are timeless and iconic.
“We’re sure her famous lip clutch bags and doll face totes will prove a huge hit with fashion-savvy shoppers looking to stretch their fashion budget.”
Nicola Hoare, Lulu Guinness commercial director, said: “Continuing the expansion of the brand in recent years, we are pleased to open the first Lulu Guinness Outlet store at Cheshire Oaks, the UK’s largest designer outlet.
“We have shops around the world, however, our store at Cheshire Oaks marks our first step into outlet retailing and our first store outside London in the UK.”