THE first ever Essar liveried tanker rolled out of the Stanlow refinery last week.
The vehicle, the first branded tanker to be put on the road since Essar acquired the site in August 2011, was shown off to employees at the Stanlow Manufacturing Complex.
Operated by Flexigrid, Essar’s haulage service provider, the tanker will be used on commercial deliveries and will become a familiar sight on motorways in the North West.
Colin Dixon, head of marketing at Essar Oil (UK) Ltd, said: “Our priority since acquisition has been to build our reputation for being a reliable supplier who is easy to do business with.
“On the back of getting these basics right, we have been able to expand our business, including that part in which we deliver fuel into the premises of the bus and rail companies, hauliers, parcel delivery companies, manufacturers and re-sellers.
“The fact that we will now have a very visible presence out on the roads is a sign of our determination to attract new customers, further grow the business and build our brand in the UK.”
Flexigrid director Michael Blundell added: “The branding of the tanker reflects the hard work of the staff at both companies over the last 18 months, and in particular the professionalism of the drivers in delivering the highest level of service.
“We’re delighted to have an Essar branded vehicle as part of our fleet and look forward to growing our partnership with Essar over the coming years.”