CHESTER-based PR Agency Thirty PR has been awarded the contract for luxury beachwear brand Paolita.

The PR firm has been appointed to spread the word of the new London-based brand and its designer, Anna Paola, who trained with the late Alexander McQueen.

Thirty PR will promote Paolita and its online shop ( through national and international press, as well as online and social media.

Founder of Thirty PR, Laura Fearnall said: “With an international client such as Paolita the competition to win the business was always going to be huge, making our appointment even more exciting. Paolita were impressed by the combination of our extensive industry experience and extremely hands on approach to every client. With her talent and unique approach to design, Anna Paola and her brand are set for big things and it is now our job to ensure that they become the market leader in their field.”