A garage owner in Chester has become the star of an advertising campaign aimed at independent garages throughout the UK.
Dave Morris, of Sandy Lane garage in Boughton, is the face of automotive manufacturer Delphi’s latest marketing push.
Their Stop With Delphi campaign aims to highlight that technicians can be superheroes by choosing to fit quality brakes and protecting the safety of their customers.
For the campaign, Dave and his garage have appeared in adverts within industry-leading publications, which are read by thousands of garages and trade suppliers. He’s also been shown on brochures, direct mail shots and social media.
In addition he can be seen on Britain’s motorways as he features on a publicity van that is visiting thousands of garages across the UK, during a 12 week tour from John O’Groats to Land’s End.
Dave admits that being the face of the campaign was a little strange at first.
He said: “Whenever I opened one of the trade magazines, I’d see the advert inside. Seeing me and my garage so often was odd at first but I’ve got used to it now.”
Delphi decided to use Dave and his garage after a recommendation from Chester-based parts distributer CES (UK).
“Having supplied parts to Sandy Lane garage for many years, we know it’s an incredibly well run professional garage,” said Melanie Warburton CES (UK) marketing director.
“When we heard Delphi was looking for a garage to feature in their braking campaign, we instantly recommended them.”
Despite his new found role as a model, Dave has no plans to change career.
“The photoshoot was a great experience and I’ve really enjoyed seeing the final results. However, George Clooney need not worry, as I’ll be sticking to fixing cars and looking after my customers.”