CELEBRITIES are lining up to get their hands on the unique creations of Chester jewellery designer Chloe Moss, and her collection, ChloBo, is getting press around the world.
Chloe, now 28, began designing jewellery seven years ago after being inspired by a trip to Bali, and just last week Cheryl Cole was pictured on the pages of Hello! magazine wearing necklaces from Chloes most recent collection.
Chloe was ecstatic when pictures of Ms Cole wearing a limited edition necklace from her distinctive haematite range on the ITV programme X Factor cropped-up in national magazines and online fashion blogs. We have just this minute found a picture of Cheryl wearing the jewellery in OK, too, says an excited Chloe.
The Chronicle published an interview with Chloe last July after the launch of her website and online store, and when her celebrity fan-base had just begun to evolve with Coleen Rooney being pictured wearing her products in Hello! magazine.
Since then, ChloBo has gone from strength to strength, and its success has gone beyond anything Chloe ever imagined.
I never would have thought all those years ago when I started designing my first jewellery at home that I would be seeing it on celebrities like Cheryl, said Chloe.
People loved the designs though, and the business has just kept on expanding, first by word of mouth, and then in the press.
ChloBo jewellery is now stocked at nearly 40 boutiques around the country, with four stores in Cheshire selling the collection. Chloe is even supplying overseas now: The designs have been especially popular in Dubai and Barbados, she said.
The ChloBo main studio, located near the Northgate Arena in Hoole, now has 10 people working at it, and the company will be looking to employ new team members as demand for the jewellery increases.
It is just such an exciting time for all of us involved at ChloBo, said Sophie Parry, PR Manager at ChloBo. We are over the moon that the jewellery has been so popular.
The ChloBo website now does great trade, and underwent a full re-launch earlier this year. Chloe has also developed a mens line in her collection, ChloBoy, and last Sunday evening singer Peter Andre was seen performing on BBCs TV programme Strictly Come Dancing sporting bracelets from the range.
Chloe says that all the celebrities who wear her jewellery get in touch and give her great feedback. We werent really sure what to expect when we sent the jewellery to Cheryls stylist, she said.
Obviously we knew she must get sent so much clothing and jewellery. But a few weeks later, her stylist rang us said that Cheryl had absolutely loved the ChloBo jewellery, and went straight to the necklaces and put them on.
The limited edition Sterling Silver Rosary with inset skulls, as well as the other pieces worn by Ms Cole, is available now online at www.chlo-bo.co.uk, and has already proven extremely popular.
