CHESHIRE and Warrington Local Enterprise Partnership (LEP) has appointed Marketing Cheshire to help deliver one of its key priorities for 2012 – The Apprenticeship Promise.
The new venture is designed to encourage businesses to support the apprenticeship agenda across Cheshire and Warrington as the first essential step on the road to achieving the LEP’s aim of a skilled and productive workforce.
The LEP has also set up a number of engagement forums harnessing the experience and expertise in the private and public sectors across Cheshire and Warrington to focus the agenda for its key priorities and ensure they are achieved.
Its Skills Engagement Forum has created The Apprenticeship Promise, which is designed to encourage businesses across all sectors to support the apprenticeship agenda in Cheshire and Warrington.
The promise delivers mentoring from larger businesses to small and medium-sized enterprises (SMEs) to change the perception the bureaucracy involved is too complicated.
It also creates channels to market apprenticeships through networks and clusters, enabling potential new employers to become aware of the opportunities and benefits of having an apprentice, as well as encouraging SMEs to employ apprentices at Level 3 and Level 4.
Businesses can visit www.marketingcheshire.co.uk/apprenticeship and sign up to the initiative.