A LINGERIE store has kicked off a month-long fundraising event at Cheshire Oaks Designer Outlet by filling its shop window with bras.

The Playtex Gossard and Wonderbra store is giving one lucky shopper the chance to win free underwear for a year, if they can guess how many bras have been used in the display.

Proceeds will go towards local charity The Marina Dalglish Appeal, which has been selected as the outlet’s partner during Breast Cancer Awareness Month.

Colin Wilding, general manager at Cheshire Oaks Designer Outlet, said: “Many of our retailers are geared up for this year’s fundraising event and have a host of activities and competitions planned.

“The Playtex Gossard and Wonderbra store has been particularly creative with an eye-catching window display and great opportunity for one lucky shopper. It only costs 50p to have a guess at the number of bras and all donations will go towards a worthy cause.”