We're all guilty of forgetting to phone mum back or taking those legendary Sunday roasts for granted, so make sure March 14 is all about mum.
Rather than send wilting flowers, treat her to beauty goodies to brighten up her Mothering Sunday.
From a token lipstick in her favourite shade to a pampering product that's individual to her, put some thought into choosing a gift that has your mum's name written all over it.
Make her day with the mother of all beauty gifts.
If it's designer darling, she's a fan. Treat your Glam-Ma to products by high-end designers and transform her dressing table into a runway of catwalk labels.
Product picks: Tell your mum just how mega you think she is with Viktor & Rolf Eau Mega eau de parfum, from £59.50 (John Lewis).
Can't afford designer clothing as a gift? She might turn her nose up at humdrum shower gel but she'll adore lathering up with the luxurious Tom Ford White Patchouli Body Cleansing Gel, £30 (0870 034 2566).
Who needs an It bag when you've got a beauty case-come-handbag with the BC Body Collection Elegant Cosmetic Handbag, £12.99 ( www.lovethymakeup.com ).
Vintage finds, quirky prints, and bespoke specials, the kitsch mum will love off-the-wall products that make her stand out from the commercial crowd.
Product picks: Make amends for not seeing her as often as you should with the Dandy 'Make Up for Lost Time' make-up bag, £14.99 (0845 226 9110/ www.totallyfunky.com ).
Say it with flowers - of the beautifying variety - with Lush ChrysantheMUMS Bath Ballistic blooms, £3.50 each (01202 668 545/ www.lush.co.uk ).
For a unique beauty collectable check out Andrea Garland's range of bespoke vintage lip balm tins and compacts sourced from around the globe, from £15 ( www.andreagarland.co.uk ).
She's mad-keen on all things organic, eco-chic and environmentally sound so indulge your Green Mother with au naturel finds.
Product picks: Indulge her passion for paraben-free products with the Green People Beautiful Mum gift box, £25 (01403 740350/ www.greenpeople.co.uk ).
If she grows her own organic veg, keep those hard-working hands in tip-top condition with Crabtree & Evelyn Gardeners Hand Renewal Tote, £30 ( www.crabtree-evelyn.co.uk ).
The gift that keeps giving all year round for botanical beauty devotees... With Liz Earle Naturally Active Skincare's Beauty Subscription, each month your mum receives the Cleanse & Polish best-seller and pure muslin cloths delivered direct to her door, £153 for 12 months (01983 813 913/ www.lizearle.com ).
She may have an angelic brood to tend to but this Yummy Mummy doesn't let her beauty standards slide. Spoil her with me-time pampering goodies for when the babes are tucked up in bed.
Product picks: If she's more into practical than pretty, give her a versatile product she can use in a million different ways, like Mama Mio OMega Wonder-Full Balm, £18.50 ( www.mamamio.com ).
Convert her bathroom into a scream-free zone with Gifted by Nature Baby Love Yummy Mummy Organic Pampering Box, £49.95 ( www.pressies4princesses.co.uk ).
Designed to nurture new mums and babies alike, she'll love sharing products with the apple of her eye using paediatrician-approved MamaBabyBliss Little Bag of Bliss for Mama, £19.95 ( www.mamababybliss.com ).