Forget models, ‘real’ women are the way forward and fashion brand LK Bennett is spearheading the move with its incredible ‘Life is the Occasion’ initiative.

The campaign celebrates unique and inspiring women who strive to always look and feel their best every day.

After a nationwide search, four beautiful, ‘real’ women were chosen by LK Bennett to become ambassadors for its spring/summer 2011 line.

Ade, Victoria, Chandrima and Helen all stylishly juggle the requirements of a demanding lifestyle. From working as Banking Compliance Analysts and Consultant Obstetricians to being a mother of eight. These four women embody this campaign, brining it to the masses, showing us just how fabulous ‘real’ women are!