When high summer comes along, fashion designers take their inspiration from far-flung locations. This season the destination was Africa.
Those expecting earthy safari tones will be in for a shock. Designers turned up the tribal glamour with juicy bright colours, flashes of gold and a Jeep load of oversized statement accessories.
Marc Jacobs's collection for Louis Vuitton led the way in Afro-centric styling. Models strutted down the catwalk with leopard print bags and tribal art accessories, all flaunting different show-stopping variations of this season's must-have jewel and feather shoes, much loved by celebs such as Victoria Beckham, Madonna and Alexa Chung.
Lashings of Ikat-weave style prints and leopard spots were also on the catwalks at DKNY, Anna Sui and Vivienne Westwood.
Turn your wardrobe into an African adventure with the high street's take on the trend and join this season's hottest fashion tribe.
This season's tribal trend may be tipped towards the "glamazon", but you don't have to do full-on drama.
For a relaxed Africa-inspired look, either work with earthy tones as a base and inject flashes of eye-popping colours like yellow, orange, green or flame-red, or try a tribal print top or dress in more muted hues.
Ralph Lauren's spring/summer '09 catwalk incorporated safari-style daywear mixed with metallic gold to add some gilt-edged daytime chic.
Try: Dorothy Perkins Navajo print vest, £18; Joy pink tribal shift dress, £45; Boohoo.com leaf kimono dress, £10; Debenhams Star by Julien Macdonald leopard print kaftan, £45; Monsoon Bikaner print maxi dress, £65.
Unleash your wild side with tribal-by-night. Think colourful zig-zag prints mixed with sparkling embellishment details on necklines and waists.
The fashion critics described the Louis Vuitton show as "African razzmatazz", a look which should definitely be reserved for after dark.
Turn to strong tribal prints in vibrant colours and team with towering strappy heels. If you're working a trend-led evening dress, stick to luxurious fabrics like silk but if you're going for separates, turn up the heat by choosing eye-catching feather or sequin detailing.
Try: French Connection multi-coloured knit dress, £110; Internacionale embellished print top, £14.99; River Island Aztec print dress, £49.99; Oasis feather kimono dress, £95; Karen Millen tribal artwork vest, £59.95.
The Louis Vuitton catwalk made its tribal mark on the fashion world with stand--out accessories which screamed overt glamour.
Stacks of print wooden bangles were piled high on wrists, necks were weighed down with exotic bright jewels and feet were strapped into technicolour feathered sandals.
Even a plain dress, or skirt and top combo, can be brought to life with this season's tribal statement extras.
Turn your outfit into an accessories jungle! Break the rules and don't be afraid of clashing tribal-inspired prints, leopard spots and loud colours.
Try: ASOS coloured metal bead necklace, £12; New Look technicolour stitch clutch bag, £20; Dorothy Perkins wide ethnic print bangle, £15; River Island tribal lace-up heels, £74.99; Matalan Cairo beaded platform shoes, £22.