IN today's fame-obsessed culture, celebrity-endorsed products are becoming more and more prominent on the beauty shelves.
Girl band The Saturdays have recently signed up as the legs of Veet, Lisa Snowdon is swishing her locks for Schwarzkopf and actress Freida Pinto is the new face of L'Oreal.
But, forget the big campaigns, what are celebrities really reaching for in their designer make-up bags at home?
It's time to take a peek into the bathroom cabinets of the famous.
Rachel Stevens, singer and face of Schwarzkopf Gliss
Routine: "I'm quite good with cleansing, toning and moisturising daily. As you get older you look after your skin more and I've started using preventative anti-wrinkle creams. If I'm not working, it's nice to have a day off from hair and make-up, which is usually when the paparazzi catch you!"
Make-up Musts: MAC Face & Body Foundation, Bourjois mascara, Clarins lipgloss.
Bathroom Essential: Dead Sea Spa Magik Salt Brushing Scrub makes your skin really soft for summer.
Latest Discovery: "I've done a lot of shoots recently and my hair's become quite dry so I've been using Gliss Total Repair Conditioner."
Hair Care: "I've got quite fine hair, but lots of it, so I can't use any products that weigh it down."
Insider Secret: "I've been taught how to use shimmer in secret little places that highlight your face and accentuate your features."
Signature Fragrance: Narciso Rodriguez For Her.
Beauty Disaster: "A corkscrew perm in the 80s. It was all the rage then!"
Colour or Neutrals: "I go for really strong eyes and neutral glossy lips but I like to be creative with colour in photo shoots."
Best Feature: "I always accentuate my eyes with lots of lashes."
On Strictly: "I loved the make-up on Strictly Come Dancing. My favourite look on the show was quite Seventies-inspired with strong gold and bronze glitter."
Jenni Falconer, TV presenter and face of Disaronno Boutique Parasol campaign (www.disaronno.co.uk/parasolboutique)
Routine: "I start and end each day by cleansing, toning and moisturising. I use Bobbi Brown cleanser and toner and Skin Nutrition serum, moisturiser and exfoliator. I try and give myself home facials a couple of nights a week."
Make-up Musts: Bobbi Brown Eye Brightener, Nars Orgasm/Laguna Highlighting Blush Duo, Givenchy Phenomen'eyes Mascara.
Bathroom Essential: "Skin Nutrition Complexion Revitalizing Serum is an allrounder must. It works as a face moisturiser, after sun, on nails and on stretch marks."
Latest Discovery: "Elemis Pro-Collagen Radiantly Smooth Body Cream - really makes your body feel smooth and it's anti-ageing too."
Hair Care: "I have a highlighted bob that's layered and undercut. My style's easily maintained - I wash it every morning but can dry it quickly because it's very straight naturally."
Insider Secret: "A white or light, pale blue line on the bottom inner lid of the eye will open your eyes and make you look more awake - perfect after a late night."
Signature Fragrance: "I've worn Thierry Mugler Angel for years."
Colour or Neutrals: "I tend to use neutrals on most occasions but sometimes, if I'm going out, I'll add bold colour. I have some fab green Suqqu eyeshadow."
Best Feature: "I'm told by make-up artists my eyes are good because they can take different colours. I know my feet are my least favourite!"
Spa Treatment: "I visit Cowshed for manicures and pedicures when I can and I also like Elemis treatments if I have time for relaxation."
Erin O'Connor, model and host of Clothes Show London
Routine: "If I'm not working, I can potentially put on more slap than when I am because I like to enjoy my face for me. I really enjoy the hair and make-up element of my job and when I'm applying it, I get to choose the styles and colours."
Make-up Musts: Shu Uemura eyebrow gel, Yves Saint Laurent Touche Eclat, MAC Lipstick in Vegas Volt.
Bathroom Essential: "I'm mad about Jo Wood's Organics Bath Oil. It's a real weekend treat for wallowing."
Hair Care: "My hair's very low-maintenance but versatile. The zanier it looks, the better it is. I used to have very long hair and it gradually got shorter and shorter. I'm a fiend for dry shampoo and hairspray seriously helps - L'Oreal Elnett is the one."
Insider Secret: "Put your tweezers away, that's my advice. Eyebrows don't grow back."
Beauty Disaster: "In modelling, your skin gets very dirty and the make-up really sinks into the pores causing spots, so it's about purifying the whole time. Evian spritz cans are very good for keeping the skin hydrated."
Colour or Neutrals: "Definitely colour. My own skin palette is quite pale and I love the contrast of juicy, bright exciting colours, especially on my lips."
Best Feature: "I like to emphasise my eyebrows. I've got a thing about them being thickened up."
Model Look: "I never like my beauty to be too 'polite'. I think it's good to reference bygone eras, but never too closely."
Emma Willis, TV presenter and ambassador of Head&Shoulders
Routine: "I use Simple Cleansing Facial Wipes and a really good moisturiser every night and morning. I try and drink as much water as I can too. I don't really wear make-up unless I'm working."
Make-up Musts: Max Factor False Lash Effect Mascara, MAC Face & Body Foundation, MAC Eye Kohl in Prunella.
Bathroom Essential: "Head&Shoulders shampoo and conditioner in Colour Care or Damage Rescue because I colour my hair all the time."
Latest Discovery: "My eyebrows are really fair, especially as I have dark hair, and I recently discovered brow mascara to darken them."
Hair Care: "My hair's naturally wavy and quite fluffy so it can be quite unruly. I admit I'm a fan of the straightening irons. If I want to use products I'll just steal something of (husband) Matt's, like a paste or mud to separate my hair."
Insider Secret: "You always feel and look so much healthier after a spray tan."
Signature Fragrance: "Stella McCartney Stella - I love it."
Colour or Neutrals: "I like natural skin and neutral colours but I occasionally wear dark colours like reds and purples."
Best Feature: "I always like to have a smokey eye. I feel like when I have bright lips they take over my face."
Pregnancy Product: "Mama Mio O-Mega Body Oil is amazing for my stretchmarks. I've been using it on my hips, boobs and bump."