No day is the same, but generally my morning starts early with a quick check of my emails.
If I don’t have any meetings I then head over to the farm to take a look at how the redevelopment is coming along.
We’re hoping to open in July 2015 with the site being set around a huge 1000 sq m ice cream parlour.
We’re really excited about the whole thing with plans including Honeycomb Canyon, Europe’s largest indoor sand and water play experience, Silvercone quad bike track and Daisy’s Garden, a flavour forest, toddler farm and adventure play areas filled with tunnels and towers.
The site needed to be more professional, safe and visually attractive. The end result has been designed to minimise queues and noise to the surrounding area, as well as improving the overall customer experience.
We want to retain the free to enter element of the attraction so that customers decide for themselves how they want to spend their money; whether they want to pop in for an ice cream and to visit the animals or spend the whole afternoon entertaining the kids.
If I have time, I’ll pop home for a quick bite to eat.
Afterwards, I’ll see that everything is running smoothly in the on-site factory and check on any new flavours or designs we are currently working on.
Our Hallowe’en and bonfire-inspired toffee apple flavour was a great hit. Our Dip Bars, ice cream lollies, are also a success.
However, our most recent addition, Christmas Ice Cream Cakes, designed by my wife Helen, were a great success on our stall at Chester Christmas Market.
I have a wardrobe filled with Cheshire Farm Ice Cream branded tops that I can be found in most days.
What is the favourite part of your job?
I love that there is so much variety in this business and not simply a 9-5 desk job. My favourite part is researching new facilities and looking for the next best thing.
We’ve had a fantastic response to the redevelopment plans so I can’t wait to get it completed and open it to the public! Then I’ll be looking for the next project I’m sure.
What is the least favourite part of your job?
Nothing - as the business has always been in the family I feel like it’s a part of me and something I’m truly passionate about. Starting in the company so young and working my way through so many areas ensured I know our product better than anyone.
I know what tastes good, what customers want and how we can achieve these goals.
What would be your dream job if you weren’t doing what you do now?
I honestly feel like I am doing my dream job and I have never enjoyed working as much as I have over the last 12 months – looking for inspiration that takes you outside the box, working with people that have designed unbelievable attractions such as CBeebies world at Alton Towers and realising many of my own visions, truly makes you want to get out of bed in the morning.
How do you relax when you are not working?
Having got married in September and with the redevelopment planned to launch in July, I don’t seem to find much time for relaxation at the moment, however, I find walking my dog, Nelson with my wife is the best way to de-stress for an hour or so.
What is your favourite film?
About Last Night- Kevin Hart’s hilarious .
What is your favourite book?
Designing Brand Identity.
What is your favourite song?
I am a massive Prince fan and saw him at his sold out tour this year, so I would of course have to say Purple Rain.
If a film was made of your life, who would you like to play you?
It would have to be Rodney Trotter, Nicolas Lindhurst. People say I look like him but I’m not convinced!
Have you had your 15 minutes of fame yet?
Not yet but watch this space.
●Name: Jonathan Fell
●Job: Director of Cheshire Farm Ice Cream
●Education: Bishop Heber High School in Malpas
●Family: Married Helen in September 2014