Toy experts at Britain’s biggest toy store have unveiled their list of 14 Superstars which are expected to dominate children’s Christmas lists this year.
It looks like it’s going to be a hard-fought battle between tech toys and popular collectibles and characters.
The Superstars guide has been published by Toys R Us and includes everything from a £20 Shopkins Truck to a £200 Robotic Dog called CHiP.
Some of the country’s most popular toy superstars are expected to be snapped up by consumers over the next 14 weeks with sales peaking as the Toys R Us Christmas catalogue is launched in November.
LEGO, Nerf, Shopkins and Num Noms have all been listed, along with pre-school favourites Thomas the Tank and Paw Patrol.
The most popular movie character this Christmas is expected to be Hug Time Poppy Doll from the movie Trolls but the Minions have shown up in the list with their version of Pie Face which proved to be a massive you tube phenomenon last year.
Already, the giant toy retailer has confirmed that Christmas is well under way as hundreds of customers have taken advantage of the store’s Take Time To Pay service, allowing them to order their favourite toys now with a no hassle, no credit check payment plan that will help them spread the cost of Christmas over a 12 week period.
This year’s tech favourites include CHiP the Robot Dog and Furby Connect, the most expensive toys featured on the list, which allow children to bring physical play from the digital dimension and offer interaction, whereas the least expensive comes in the form of a SelfieMic, a selfie stick and microphone combined with a dedicated app that connects tunes via a smartphone (not included).
Marketing and ecommerce director for Toys R Us UK, Mike Coogan, said: “Parents have a great selection of toys to choose from this year. Tech toys are likely to take the lead but we also have one of our longest standing classic brands with two toys listed in our guide - LEGO has evolved with kids, and their ability to offer role play construction associated with popular TV has been epic.”