The new £1.5m family entertainment park Mattel Play! will be open in time for the Easter weekend.

Mattel Play! at the the Albert Dock, Liverpool is the first branded attraction of its kind in Europe and will feature Thomas & Friends, Bob the Builder and Fireman Sam.

Construction work is in full swing in the Grand Hall at the Albert Dock, which was once home to the studios for This Morning with Richard Madeley and Judy Finnegan, and general manager Graham Dentith has confirmed the attraction will be finished for the Easter Bank Holiday weekend at the end of March.

Graham said: "This will be a fantastic children’s attraction with education and entertaining elements which is what will completely differentiate us from your regular soft play centre.”

The new interactive 13,000 square foot facility will be operated by Heritage Great Britain plc, the group behind iconic tourist attractions and destinations including Land's End and Snowdon Mountain Railway.

CEO of owners Heritage Great Britain Allan Leech said: "We’re tremendously excited to be able to release these images hot off the press which give a real flavour of how Mattel Play! Liverpool will look and feel once it is open for families to experience and enjoy."

The new colourful design images show parts of the three interactive zones which will feature iconic British characters Thomas & Friends, Fireman Sam and Bob the Builder.

Each character will have their own immersive area so kids can walk into the world that they see on TV and their own adventure.

The centre is completely undercover and there will be a shop and café of which an image has also been released as well as green screen experiences to try.

Heritage Great Britain, the group behind iconic tourist attractions and destinations including Land’s End and Snowdon Mountain Railway, will be operating the attraction.

Introductory admission prices have also been revealed of £10 for children and £2 for an accompanying adult.

Tickets will be available for purchase from the Mattel Play! Liverpool website from early March.