IT WAS as elegant as it was simple, and now the brains behind Everton’s home kit from last season have won an award.

Official retail partner Kitbag bagged the 2011 City of Liverpool Business Award, for the marketing campaign ‘Revolution, Evolution, Devolution’ ahead of the 2010/11 strip launch.

The ‘Evolution’ theme of last season's kit was a huge hit with Everton fans as it has retained the traditional royal blue elements loved by supporters.

Kitbag saw off fierce competition from Aintree Grand National weekend, the Liverpool Embassy website, and the Liverpool Marathon to claim the prize.