WE MIGHT all know the cost of a pint of milk, but do we know how much our tap water costs us each day?

That was the question put to shoppers at Asda in Ellesmere Port by water company United Utilities, as part of a new public education roadshow.

The company supplies 1,750 million litres of water every day to three million homes and 200,000 businesses across the North West – but it has found that most of us do not really understand what we’re paying for when our water bills land on the mat.

In fact, the average daily cost per household is just £1.11 to have water on tap and wastewater taken away.

The same amount spent in a supermarket would only buy you around two litres of milk or five litres of own brand mineral water.

Rose Francis, campaign manager at United Utilities, said: “Water is one of those things that people just take for granted, but we wanted to explain to our customers exactly where their money goes.

“Water might fall from the sky for free, but it’s cleaning and delivering it to homes – and taking away used water – that we have to charge for, as well as investing in the network and protecting the environment.

“People found the comparisons with everyday items like milk and eggs a helpful way of understanding what good value their water bill represents.”

Visitors were also given information on how to save water and advisers were on hand to explain how United Utilities can help customers struggling to pay their bills.