STAFF at Vauxhall’s Ellesmere Port plant star in a new TV advert campaign alongside international footballers.
Workers are seen lining up outside the plant as well as on the production line, mimicking the line up of players before a match.
Staff were filmed because Vauxhall Motors sponsors all four of the UK’s home football associations.
The ad ends: “We’re not supporting a team. We’re supporting a nation.”
People are seen lining up the length and breadth of the country, on bridges, hills and beaches.
The advert concludes with the England football team lining up at Wembley stadium while legends Jack Charlton and Peter Shilton mingle with the crowd.
The campaign, first aired before the England versus Bulgaria European Championship qualifying match on Friday, features What a Life by ‘Noel Gallagher’s High Flying Birds’ on the soundtrack.
Vauxhall Motors campaign marketing director Peter Hope said: “Vauxhall is immensely proud to be supporting Home Nations football, not just the senior men’s team but also women’s, youth and disability football.
“Our advert is all about the connection between the country and our teams and the unifying effect football can have on us all.”
Marketing agency McCann Erickson Birmingham developed the campaign for Vauxhall Motors under the direction of Vince McSweeney, executive creative director and Paul Dean, divisional director.
Vince said: “The excitement and anticipation of a home international brings people together like nothing else. It’s not about being a die-hard football fanatic, it’s about people everywhere showing support for their nation. This advertisement is a celebration of that. And it’s this message of wide-ranging support that's true of Vauxhall as a brand.”
