Login Register

Comment: New dragons need fire in their belly

Peter Davies, the Daily Post's voice from the terraces, muses on Wrexham's changing marketing strategy.

The resignation of Christian Smith will have many ramifications, but in my book the most worrying aspect of his departure was its timing.

We are exactly a fortnight away from the start of the new season. The club has a new Commercial Manager, Mike Ryder, but the two main architects of the "Red Dragon Revolution" - Smith and Geoff Farrell - have now exited the Racecourse in quick succession.

Fans voted 2:1 in favour of the new nickname; however, I sense the vast majority of those who endorsed the switch did so on the assumption that the Smith-Farrell alliance would remain in place to oversee the successful completion of the re-branding exercise.

I'm curious as to how the departure of both men will now affect matters. Is it still full-steam ahead on the marketing front or are we currently in a state of limbo?

I am also intrigued about the status of new mascot Wrex the Dragon. The club's official website describes Wrex as a "loveable rogue with fire in his belly who wants to typify the never-say-die attitude within the club".

But there is no photo of the furry monster to accompany this upbeat statement. Is the outfit ready yet? And, more importantly, has the club employed someone to jump inside the costume on matchdays?

Like many supporters, I had sensed for quite a long time that Rockin' Robin's days were numbered.

At the peak of his powers RR was top entertainment. He was charismatic, cheeky, controversial - and fans of all ages adored him. I loved the way he paraded down Mold Road prior to games and the way passing motorists always gave him a beep of their horn. It created a great pre-match atmosphere.

And I will always remember the Saturday afternoon he jumped on a steward's bicycle and rode it round the perimeter of the Racecourse pitch - while the game was in progress! It was theatre of the highest order.

But the phenomenon soon began to wane. Personally I blame the slightly ridiculous wedding ceremony that took place between Rockin' Robin and cuddly Tina Turfit. Chairman Pryce Griffiths was reduced to playing "father of the bride". Comedy had rapidly turned to farce.

However, whether we like it or not, football mascots are here to stay and I can understand the club's decision to replace the dying robin with the fire-breathing dragon.

Not everyone does though. One pundit recently wrote: "While it might sound butch, Red Dragons is a sight less macho than Robins. First, dragons don't exist. Second, when they do they're useless. Robins are tough little things with short fuses, highly territorial and ready to kill or be killed. Dragons, in contrast, are wusses. How many tales can you think of in which the dragon ends up as anything but cat's meat?"

This doesn't bode well for the new season, but I'm trying to be optimistic.


David Holmes
Chief News Reporter
David Norbury
Mike Fuller
Contact Us
Full contact details