REAL ale lovers in Mid Cheshire have got something to shout about.

Northern Brewing, based at Blakemere Craft Centre, launched its latest concoction, 'For Crying Out Loud', on Wednesday to mark the approaching British Town Crier Championships event.

The bell-ringing bonanza will be held in the courtyard at the Sandiway craft centre on Saturday, June 23.

The brewery has been busy infusing, fermenting and mixing to come up with just the right flavour to wet the criers' vocal cords.

Each contestant will be given a bottle, complete with specially designed labels featuring Vale Royal town criers David and Julie Mitchell.

The secret mix is in the hands of chief brewer Mike Hill who is keeping his formula a closely guarded secret. 'We are planning a pale, hoppy ale, probably about 4.2%,' he said.

It is the first time the Town Crier British Championships has been staged in Vale Royal and promises to be an ear splitting extravaganza.

Criers from as far as Holland will don full regalia and take part in a parade of competitors at 9.45am. Two 'themed' rounds will follow from 10am to noon and from 2-4pm.

Other attractions will include a teddy bears' picnic followed by the launch of a 'teddy trail' competition for young visitors.