Harry Ramsden’s, world famous for its fish and chips, is set to introduce a new concept when it reopens at Cheshire Oaks .
Following a significant investment, the first ‘hybrid’ model will be unveiled at Harry Ramsden’s in the Cheshire Oaks Designer Outlet on February 13 and represents a new style of service to enhance the proposition and reflect a higher touch of service from the quick service model but short of full service restaurant.
Harry Ramsden’s Cheshire Oaks will be the first in the estate to offer customers ‘assisted service’ allowing them to order at the counter and have their meal served to the table by a skilled and friendly team member.
To accommodate the new concept, Harry’s has redesigned the space to improve the ambiance and convenience for customers thus enhancing the experience the brand aims to provide.
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Visually, while remaining true to Harry’s proud heritage, visitors to Cheshire Oaks will also be the first to view the latest interiors, which will combine a sea of blues with the classic features which remain an integral part of the repositioned brand.
Joe Teixeira, CEO of Harry Ramsden’s, said: “Our existing formats continue to trade exceptionally well across the country and are attracting an ever increasing customer base.
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“As a result, our customer profile has broadened significantly as we continue to invest in improving the Harry’s experience for the new generation of Harry’s customer.
“The introduction of this model opens up Harry’s appeal even further and I expect this will be the first of many such outlets in the brand’s estate.”
