A new beer is to be brewed and bottled by the award-winning Scottish brewery, Brewdog, to a concept dreamt up by a group of students from Glyndwr University.
The beer, 1412, will be a small batch ale made to a unique blend inspired by the students’ design, and with a bottle bearing the Wrexham university’s distinctive brand colours.
The idea was put together by a team of five design and media students as part of a University-wide competition to celebrate Global Entrepreneurship Week 2009.
In an Apprentice-style event run by The Zone, Glyndwr University’s centre for extra-curricular enterprise and entrepreneurship activities, the teams were given one day and tasked with designing a concept for a new beer to promote the university – including suggestions for flavouring, packaging and branding.
Presentations were filmed and sent to Brewdog founder James Watt, who selected 1412 as the winning entry. James treated the videos as if they had been real pitches.
He said: "All the students worked hard and produced some great results but 1412 was the most commercial, innovative and well presented idea."
Phillip Chan, a second year Interactive Multimedia Design student from the 1412 team, said: "We chose the name 1412 as this was the year that the last sighting of Owain Glyndwr was recorded. Winning the competition was great but I never thought we’d actually see the beer being brewed. It’s fantastic."
The beer will be launched at Glyndwr University’s Student Ball in May and available from its Guild Bar for a limited period.
The students - Mark Scott, Michelle Roberts, Qingyun Hu, Yz Wez and Phillip Chan - now have the opportunity to travel to Brewdog’s brewery to help bring their creation to life as part of the brewing team.
As part of their trip to Scotland, they’re hoping to blog about their experiences and interview James and co-founder Martin Dickie about their lives running Brewdog. However to do this the team need to raise around £1500 towards the cost of the trip.
The team is currently seeking sponsorship for their visit to the Brewdog brewery. Sponsors will be promoted via a website about the project, in blogs and videos.
Any interested sponsors should contact Matthew Draycott on 01978 293074 or email firstname.lastname@example.org