Debenhams in Chester has announced its new partnership with Help for Heroes, a charity that supports wounded servicemen and their families.
The appeal launches on Saturday with a fundraising weekend in store.
The appeal will last throughout March and Debenhams is aiming to raise a minimum of ï¿½75,000 nationally.
The retailer will also be supporting Help for Heroes with a range of limited edition merchandise. Exclusive sweatshirts and T-shirts for men by Red Herring will be available in store ranging from ï¿½20-ï¿½35, with 100% of profits being donated to the charity.
Photographed in a selection of these items are two army veteran heroes, Jamie Hull and Dan Richards.
Jamie said: “These are great casual T-shirts, offering Debenhams' customers the chance to show a symbol of their support for our wounded.
“There are several lively and comfortable designs, giving you the option to wear something a little different and raise awareness for Help for Heroes.”
Kari Rodgers, store manager of Debenhams Chester, said: “We’re delighted to be supporting Help for Heroes. We’ll kick off the initiative with a fundraising weekend in store on Saturday and Sunday with the support of local Help for Heroes volunteers who will be selling merchandise and collecting donations.”
Help for Heroes’ mission is to deliver a lasting national network of support for wounded servicemen and their families.
The charity inspires and enables those who have made sacrifices on the countries behalf to achieve their full potential.