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Debenhams announces a multi-million-pound investment in Chester city centre store

A MULTI-MILLION-POUND makeover could bring shoppers flocking to Chester as Debenhams promises to ‘invest’ and ‘commit’ to its city centre store.

A MULTI-MILLION-POUND makeover could bring shoppers flocking to Chester as Debenhams promises to ‘invest’ and ‘commit’ to its city centre store.

For the first time in a decade the Debenhams store, in Eastgate Row, is to undergo a massive revamp which will see the shop modernised with an exclusive new cafe and a shoe and beauty department to rival its flagship stores.

Set to be completed by the beginning of June, the new-look store will include the biggest shoe department in Chester, where shoppers can get their hands on new designer ranges including Call it Spring, the new collection from ALDO, Faith Shoes and Dutch designer Marta Jonsson.

Managers hope the revamp, which will see the features of the Browns of Chester building refurbished and restored to their former glory, will improve their customers’ shopping experience and bring fashion and beauty lovers flocking to the Rows and Grosvenor Shopping Centre.

Work has already begun on the transformation of the department store, which will remain open to customers throughout the revamp.

It will see the store trial a new cafe venture, the Tea Press, opening in May.

Once completed, the department store will boast:

A new cosmetics hall with new flooring and improved lighting, with the original chandeliers refurbished to their former glory.

The first ever Tom Ford luxury counter outside London and a new brow bar.

The biggest shoe department in Chester, offering a range of designer brands.

New and improved changing rooms, toilets and a Personal Shopper suite.

An updated restaurant with a new deli bar offer and a new concept cafe, the Tea Press, which will launch in May.

Senior store manager Kari Rodgers, who was project manager during the store’s last modernisation in 2002, said: “There’s a real buzz among colleagues about the changes taking place in store and we’re confident customers are going to love the new and improved shopping experience.

“We’re lucky to have a fantastic history with our building, so it’s only right to bestow it with its fair share of TLC every few years.”

 

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