A 31-YEAR-OLD man has died after a car crash in Rudheath on Wednesday morning.

Former Leftwich County High pupil Alan Dearden, of Fairfield Road, received fatal injuries in the accident near Morrisons' distribution centre in King Street, Rudheath.

Mr Dearden, who worked at Tesco's distribution centre in Middlewich, was travelling in a red Vauxhall Vectra at 3.30am from the direction of Middlewich when his car was involved in a crash.

A police spokesman said: 'The incident occurred on the A530 when a red Vauxhall Vectra approached a large roundabout, it was involved in a collision and came to rest in the car park of Morrisons' distribution centre about 450 metres south of the A556 after leaving the carriageway.'

He was taken to Leighton Hospital but later died from his injuries.

A spokesman for Tesco's distribution centre said Mr Dearden was well-liked.

He said: 'Alan was a permanent member of staff at the centre, he had been with us for three or four months so was still fairly new but he was a popular worker.

'Our thoughts go out to his family and friends, his family will be offered our full support.' The crash is the third fatal road traffic accident in the Northwich area in the past month, and Mr Dearden is the fourth person to die as a result of the spate of accidents.

King Street has been named as the seventh worst road in the North West of England in a survey by the European Road Assessment Programme due to the high rate of accidents that have occurred on the stretch that runs from Middlewich to Northwich.

The police are appealing for anyone who may have witnessed the incident to get in touch with Northwich traffic officers on 01244 614241.