Chester's annual Winter Watch Parade has been rescheduled so the Coca Cola truck can visit the city.
The Chronicle reported yesterday (Monday) that the festive truck would be stopping in Eastgate Street on Thursday, December 3 as part of its annual UK Christmas tour.
There had been much speculation amongst local people that its arrival would mean the annual Mid Winter Watch parade, scheduled to happen on the same day, had to be cancelled.
But it has now been confirmed that the parade originally due to take place on December 3, will now be held two weeks later on December 17, in the interests of 'public safety', the same night as the Saturnalia Parade which starts at 7pm from the Eastgate Clock.
The watch parade that had been due to take place on December 10 will go ahead as normal.
CH1ChesterBID Company and Cheshire West and Chester Council (CWaC) have been working with Coca Cola to finalise the truck's visit, which has been described as 'a huge coup' for Chester.
Rita Waters, Chief Executive of ChesterBID said: “We’re absolutely thrilled to be welcoming the world famous Coca-Cola truck to Chester this Christmas and our thanks go to the many officers in Cheshire West and Chester Council who have helped us to make this possible,” said Rita Waters, Chief Executive of CH1ChesterBID Company.
“This is a huge coup for Chester and CH1ChesterBID and we are encouraging everyone to take part and enjoy the event. Chester provides Coca-Cola with a unique and iconic backdrop and I’m convinced that the photographs taken of the truck in Chester will be seen around the world."
She added: “We’re committed to delivering a diverse mix of events and cultural activities in the city centre and the arrival of the Coca-Cola Christmas truck will create an unforgettable experience for thousands of people, helping to boost footfall and encourage spending on our high street over the holidays.
“This is just one of the many exciting and free events that CH1ChesterBID will be delivering this Christmas and it promises to be a magical and action-packed festive season. We look forward to welcoming people from across the region and beyond to enjoy Christmas in our beautiful city.”
Louise Gittins, CWaC's Cabinet Member for Culture, Leisure and Wellbeing, said the decision to reschedule the parade was made in the interests of public safety, as they anticipated thousand-strong crowds.
“The visit by the Coca-Cola Christmas Truck Tour to Chester, which was officially announced late yesterday, was arranged by CH1ChesterBID. The only date the tour was available to visit Chester was December 3 which coincided with one of the two annual Winter Watch parades.
"Given the potential scale of the Coca-Cola event - which is known to attract up to 10,000 people - it was decided that the Winter Watch Parade should be re-scheduled in the interests of public safety."