THE real cost of alcohol was demonstrated in a roadshow to Chester shoppers.
Award-winning public health network ChaMPs (Cheshire and Merseyside Partnerships) – on behalf of the Cheshire and Warrington Health and Wellbeing Commission – encouraged shoppers at the Forum Shopping Centre to consider the real issues of cheap alcohol with its latest eye-catching campaign.
The campaign featured a reconstructed A&E ward in the centre of the Forum with actors demonstrating how cheap alcohol can affect the public in ways they might not normally consider.
The commission is urging people to consider the impact of cheap alcohol on public services, families, neighbourhoods and jobs.
Cllr Janet Clowes, chairman of the Cheshire & Warrington Health & Wellbeing Commission, explained the reason behind the roadshow.
“We have found that minimum alcohol pricing is not something people who drink responsibly really think is a relevant issue to them,” she said.
“But there is a huge knock-on effect from cheap alcohol that touches everybody’s lives, from draining the resources of hospitals and the police to encouraging binge drinking in young people and the effect it has on their families.
“Evidence shows that minimum alcohol pricing will make a real difference to communities as a whole, and this is what we would like to demonstrate to people with this thought-provoking campaign.”
Latest figures reveal the cost of treating one drunk person in A&E could pay for 21 flu vaccinations or for seven visits by a district nurse to a housebound patient.
For more information on minimum unit pricing, visit www.minimumpricing. info.