A Chester carpet shop owner has confessed to playing an April Fool’s Day joke on the public by filming a spoof video to promote an imaginary ‘naturists day’ at his Bumpers Lane store.

Dave Bellis, owner of Chester Carpet Clearance Centre, appeared naked in the video - apart from a few carefully positioned carpet samples - but was interrupted by customers actually trying to purchase a floor covering.

He said: “The idea came to me a couple of weeks back and it all had to be filmed in top secret to save news of what we were up to leaking out.

“We had some real hairy moments in the recording session with customers arriving to buy carpets when we were disrobed for the cameras, which you can see on our follow up video of outtakes.

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“All the staff were up for the filming and we had a great laugh doing it, although it was a bit chilly.”