RED-FACED council chiefs are investigating because a new sign promoting Chester’s historic Rows features a grammatical error.

The sign in Eastgate Street gives details on the Eastgate Row North, dubbed ‘Bakers’ Row’, where bakers lived and worked in the past.

But the main title is grammatically wrong with a misplaced apostrophe declaring it ‘Baker’s Row’, suggesting just one baker lived on that section of Row even though the rest of the text is fine.

Chester Renaissance and Cheshire West and Chester Council commissioned the sign following advice from economic trouble-shooters who said Chester must make more of assets like the cathedral, the river and the Rows

And the sign helps address concerns relating to lack of foot-fall and anti-social behaviour on parts of the Rows.

Rita Waters, chief executive of Chester Renaissance, promised to investigate and check out the specification brief given to the manufacturer.

She added: “The Rows are historically unique and put Chester on the map around the world and we want to be able to positively promote them and tell their story while protecting their heritage. They’re beautiful.”

Renaissance is working to improve navigation and interpretation for visitors across the city.

Other signs include one promoting Godstall Lane as the ‘Romantic Heart of the City’ with another in Northgate Street bespoke to the area with a depiction of the Northgate itself, the logo from the former Northgate Brewery Company and fireman’s helmet alluding to the old fire station where Chez Jules restaurant is today.