Cookware retailer ProCook has relaunched its flagship store in Cheshire Oaks, Ellesmere Port, marking a new era for the brand that has been trading in the centre for the past 16 years.
The company has gone from strength to strength in recent years, expanding its cookware chain to 23 stores countrywide.
As the flagship store, the company has invested substantially in the new-look interior, which has now increased in size by 2,000 sqft and moved to a more prominent position within the homewares section of the centre.
Founder Daniel O’Neill intends for the new store to set a high precedent for his retail chain, celebrating the long history with the Cheshire Oaks centre.
Launch weekend
He said: “We’re really proud of the new store at Cheshire Oaks.
“As our flagship store, the new premises at Cheshire Oaks will give visitors access to our newest product lines and help us continue the great relationship we have with our valued customers.
“We pride ourselves on fantastic customer service, and look forward to welcoming visitors to our launch weekend to share in the celebrations.”
The refit has taken four weeks to complete and the new store opened its doors on Friday, September 16.
To promote the store’s new opening, ProCook has announced a launch weekend from the Friday-Sunday, September 23-25, where they will be offering discounts to Cheshire Oaks shoppers, staff will be giving away a range of prizes including one worth £399, while the first 10 shoppers through the doors each day will receive a goody bag.
