A Chester writing business is seeking to impress potential clients by sending them Valentine’s cards.

Adam Kirkup, who runs copywriting business Penfold Content, will be sending hand-written cards to marketing, PR and media businesses around the region.

Adam says: “I’m hoping that the personal touch will make an impression and result in some enduring relationships.”

Adam founded Penfold Content earlier this year, to provide a high-quality copywriting service to businesses. He has already worked with local photographer Sam Ryley and the non-profit organisation Good For Nothing, and is about to start work on a project with Marketing Cheshire.

He added: “As a new business, I think you need to be a bit more creative in how you market yourself. Having a fancy business card and a Twitter account isn’t enough to get you noticed anymore.”