A car dealership near Cheshire Oaks has undergone a substantial makeover.
The Mitchell Group’s revamp of its Mitchell Škoda base at Stanney Mill Lane also includes the all-new Škoda Fabia, which is available for test drives.
At the heart of the upgrade to Mitchell Škoda is the new showroom, which has been designed specifically to create a more customer-focused experience.
The showroom has been extended and now provides space to accommodate nine models from Škoda’s award-winning new car range – two more than before.
It also now features a powerful and interactive ‘New Car Configurator’, a digital tool to help customers in the decision-making process.
The showroom’s ‘handover bay’ – a dedicated area where visitors can see the new Škoda before taking it out on the road – has also been upgraded.
Also larger is the mezzanine customer lounge, which can now accommodate up to 80 guests. And the same is true of the Mitchell Group workshop, which has grown from 20 to 25 bays, 14 of which are dedicated to servicing and maintaining Škoda cars.
This year marks 25 years of success for Mitchell Group, with demand for the Czech brand contributing close to half of annual £50m turnover. The business has revealed plans to create up to 10 new sales and service jobs during 2015/2016.
Mitchell Škoda marked the start of this new chapter by relaunching its popular ‘Wash and Go’ free Saturday morning car wash club. It’s now more customer focused than ever, with more staff and a commitment to a 30-minute turnaround time.
Mark Mitchell, managing director of Mitchell Škoda, said: “This is a hugely exciting time for everyone associated with the business. It’s been hard work but 100% worth it.
“We’re really looking forward to showing off our new facilities to our existing customers…and welcoming many new ones!”
Heidi Cartledge, head of network development and customer quality, Škoda UK, added: “The team at Mitchell Škoda should be proud of what they have achieved. This dealership is a fantastic place to visit and helps to showcase the desirability of our cars.
“The new upgrades mean everything is in place to create long-term relationships with customers.“
