CHESTER-BASED Event Marketing Solutions (EMS) is set for a greener future, after achieving the rigorous ISO 14001 environmental management standard.
The internationally-recognised, independent accreditation means that EMS has committed to measuring and improving its environmental performance year-on-year.
In order to achieve the standard, a comprehensive audit was undertaken to measure every aspect of the company’s environmental impact – from staff travel to energy use and waste.
Key objectives for 2008 include: a commitment to reduce staff mileage; to become more energy efficient; to increase recycling and to investigate green energy supplies for the future.
The Little Stanney-based firm, which specialises in face-to-face marketing campaigns, has also pledged to run a wholly carbon-neutral business in 2008. It will pay to offset not only its own carbon emissions but also those of its client roadshows.
Keith Austin, managing director of EMS, said: “Climate change is one of the most pressing issues facing business today.
“Achieving the ISO 14001 standard demonstrates that we are seriously committed to minimising our carbon footprint and puts us in the vanguard of the UK marketing industry. We are one of the first live events marketing companies to achieve this milestone.”
He added: “I believe we will see increasing demand from clients for this level of commitment.”
Sarah Wilkes, who led the ISO accreditation process at EMS, said: “Achieving the accreditation is just the first stage; the real work will be in making sure we reduce our environmental impact in the year ahead.
“We have put in place staff training to ensure that everyone in the firm is committed to playing their part.”
