CORKILLS Alfa Romeo in Ellesmere Port has announced the Italian car’s sustained UK sales success is being reflected in the latest results from the JD Power and Associates 2011 UK Vehicle Ownership Satisfaction Study (VOSS), which places the car manufacturer among the industry top 10.
Alfa Romeo, which did not appear in the top 27 recorded manufacturer places in the 2010 report due to a small sample size, has steadily been working its way up the rankings to finish in joint 10th position (along with Toyota and Volkswagen) for the Overall Vehicle Ownership Satisfaction Index, scoring 805 out of a maximum 1000 points, ahead of the industry average at 794.
The J D Power report comprises four factors, and it was in the Vehicle Appeal Index category, which carries the largest weight (37%), that Alfa Romeo recorded an outstanding seventh position, gathering 824 index points, five ahead of eighth-placed Honda and one point behind sixth-placed Audi. Lexus topped the chart with 857 points.
Alfa Romeo’s improvement in its customer satisfaction scores is a clear indicator the latest additions to the range are proving successful with customers – from the stylish and sporty compact Alfa MiTo, with sales of more than 12,000 cars since its launch in early 2009, to the five-door Alfa Giulietta hatchback, with its class-leading Euro NCAP safety credentials, award-winning engine technology and coupe looks with five-door practicality.
Damien Dally, , head of brand for Alfa Romeo UK, said: “This is fantastic news for both Alfa Romeo and our dealer partners as we enter our second century. To be placed 10th in overall customer satisfaction performance is a great achievement.”