A city baby and childrenswear retailer has become an approved supplier to one of the country’s most famous stores.

Chateau de sable, based on Watergate Street, will supply Harrods following a children’s fashion feature in the national press and after being shortlisted for the national Junior Magazine Design Awards.

The owner of Chateau de sable, Janice Atlay, was invited to the famous Knightsbridge store to show the collections and discuss stocking and merchandising the brand.

After passing Harrod’s rigorous supplier check, an agreement was made to supply some limited pieces from Chateau de Sable’s Summer 2014 collection, expected to be on Harrods shop floor in March.

Chateau de sable will be merchandised in the store alongside top end designer brands such as Burberry, Ralph Lauren, Chloe and Dolce & Gabbana.

Janice Atlay said: “This is a truly exciting opportunity for Chateau de sable which gives us exposure to a new customer market and gives our brand great endorsement. This is currently our only presence in London and we’ve been picked by the top!”